al-Jawanib al-Ilamiyya fi Khutab al-Rasul صلى الله عليه وسلم
- Author died
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- Editions
- Wizarat al-Shu'un al-Islamiyyah wa-al-Awqaf wa-al-Da'wah wa-al-Irshad - al-Mamlakah al-'Arabiyyah al-Sa'udiyyah
al-Jawanib al-Ilamiyya fi Khutab al-Rasul ﷺ (Media Aspects in the Speeches of the Messenger ﷺ) is a contemporary monograph by Saeed bin Ali Thabit that analyzes the communicative, rhetorical, and media dimensions embedded in the speeches of the Prophet Muhammad ﷺ.
Purpose and Method
The work seeks to formulate a grounded framework for Islamic media and mass communication by extracting foundational principles from prophetic guidance in communicating messages to audiences. The author utilizes an incomplete inductive approach (منهج الاستقراء الناقص), examining selected speeches from the prophetic era that represent distinct developmental stages and forms of communication. These selections span the initial public proclamation at al-Safa, the first Friday sermon delivered in Medina representing collective communication (الاتصال الجمعي), speeches delivered during military expeditions for wartime mobilization, and the comprehensive address delivered during the Farewell Pilgrimage.
Structure and Contents
The book is structured into an introduction, three main chapters, and a conclusion:
- Chapter One: Media Significations, Meanings, and Concepts (الدلالات والمعاني والمفاهيم الإعلامية في خطب الرسول ﷺ): Analyzes specific textual models across four sections: the sermon at al-Safa, the first Friday sermon in Medina, sermons from military campaigns—specifically the Battle of Badr, the Conquest of Mecca, and the expedition to Tabuk—and the Farewell Pilgrimage address. It establishes how modern mass communication concepts and rhetorical methods find precedence in prophetic discourse.
- Chapter Two: Pillars of Media Discourse Methodology (مقومات منهج الخطاب الإعلامي في خطب الرسول ﷺ): Identifies five core constituents derived from the prophetic model: trust in the communicator source (الثقة بالمصدر), reliance on knowledge (العلم), the interdependence of freedom and responsibility (التلازم بين الحرية والمسؤولية), the universality of Islamic media (عالمية الإعلام الإسلامي), and the correlation between truthful meaning and refined aesthetic expression (التلازم بين المعنى الحق والشكل الجميل).
- Chapter Three: Principles of Persuasion (أصول الإقناع في خطب الرسول ﷺ): Explores the mechanisms of effective communication across five elements: the persuasive source (المصدر المقنع), the purpose of persuasion (الهدف من الإقناع), the persuasive message (الرسالة المقنعة), the selection of appropriate media channels (الوسيلة المناسبة), and taking into account the conditions and psychological dispositions of the recipients (مراعاة أحوال المخاطبين).
In the conclusion, the author emphasizes that while prophetic discourse shares structural and rhetorical techniques with modern media, it diverges fundamentally in its aim, as prophetic persuasion is directed toward conveying guidance rather than serving subjective communicators' agendas.
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